The Trump family has stepped into the world of cryptocurrency and it’s paying off in a big way. With the launch of World Liberty Financial’s token, $WLFI, President Donald Trump and his family could be looking at paper gains of more than $5 billion. The token made its debut on September 1, trading between 20 cents and 30 cents on Binance, one of the world’s biggest exchanges. Even though prices slipped on the first day, the size of the Trump family’s holdings still puts their wealth from this venture in the billions, according to The Wall Street Journal.
Who’s Behind World Liberty Financial?
World Liberty Financial is no ordinary crypto startup it’s backed directly by the Trump family. The project lists Donald Trump as a “co-founder emeritus” alongside real estate investor and Trump envoy Steve Witkoff. Trump’s three sons Donald Jr., Eric, and 19-year-old Barron are named as co-founders, while Witkoff’s sons, Zach and Alex, also appear on the team list. This kind of family-heavy involvement highlights just how closely the Trump brand is tied to the project. Earlier this year, a Hong Kong crypto firm even used Trump’s image in advertising, fueling his claim that he is the first true “Crypto President.”
White House Push to Boost Crypto
Since returning to the White House in January, Trump has wasted no time in reshaping U.S. crypto policy. His administration has rolled back regulations and introduced new laws to encourage digital currency growth. In July, Trump signed the GENIUS Act, a landmark law that sets rules for stablecoins cryptocurrencies linked to assets like the U.S. dollar. World Liberty already has its own stablecoin, USD1, which has become part of major global deals, including a $2 billion investment linked to Binance and Abu Dhabi.
Critics Question Trump’s Role
While the launch of $WLFI has been a financial win, it has also stirred up controversy. Opponents say Trump’s direct involvement in crypto raises conflict-of-interest questions. In May, Trump hosted a private dinner at his Virginia golf club for investors in his $TRUMP meme coin. Around $148 million was raised, and the top 25 investors were given VIP access to Trump himself. Critics argue this blurs the line between his role as president and his personal financial ventures. Still, Trump’s supporters see his actions as part of a bigger vision. They argue that by promoting crypto, he is keeping the U.S. competitive in a fast-changing global economy and bringing investment back into the country.
What Comes Next for $WLFI?
The $WLFI token is now available on several major exchanges, and interest in the project remains strong. Its value may still swing up and down, but the Trumps’ early position has already created one of the biggest financial stories of the year. For Donald Trump, the project is more than just business it’s part of his political legacy. By branding himself as the “Crypto President,” he has turned campaign promises into real-world policy and, at the same time, built a fortune that could define his family’s future for decades.
Whether this move will be remembered as smart leadership or a conflict of interest is still debated. But one thing is clear: the Trump family has firmly planted its flag in the cryptocurrency world, and they’re not stepping back anytime soon.